Blog
Notes from building Recenzi.
Honest writing on multi-location GBP insights, franchise marketing, and the correlations behind the calls.
- Multi-loc guide
Should you have multiple Google Business Profile listings? (best practices)
More listings isn't automatically better — and sometimes it's a suspension waiting to happen. When a second Google Business Profile genuinely helps, when it quietly hurts your rankings, and the consolidate-vs-split decision that trips up every growing franchise.
by Team Recenzi
- Reviews
How to manage Google reviews across multiple locations
One location's reviews you can manage in your head. Forty locations' reviews need a system — for collecting them, responding without sounding like a robot, and knowing which location (and which person) is actually driving them. The multi-location reviews playbook.
by Team Recenzi
- Software
The best Google Business Profile software for 2026 (an honest, ranked list)
A ranked list of the GBP software that actually matters in 2026 — named tools, real pros and cons, and who each one is genuinely for. Recenzi is at the top, but only for the buyer it's built for. Here's the honest version, including where other tools win.
by Team Recenzi
- Keywords
How to use keywords in your Google Business Profile (without risking a penalty)
Keywords belong in your Google Business Profile — but not in the fields most people stuff them into. Where keywords actually help, where they get you suspended, and how to research the terms your locations should be ranking for. The honest version.
by Team Recenzi
- Tools
Essential Google Business Profile tools every multi-location business needs
Past a handful of locations, managing Google Business Profiles by hand stops working. Here are the categories of tools that actually matter — posting, reviews, reporting, auditing, rank tracking — what each one is for, and how to tell which you need.
by Team Recenzi
- Software
The best Google Business Profile management software for multi-location businesses
Most 'best GBP software' lists rank tools the same way for a dentist with one office and a franchise with 200 locations. They're not the same buyer. Here's how to choose management software when multi-location is the whole problem — and an honest look at the categories of tools.
by Team Recenzi
- Optimization
How to optimize your Google Business Profile (step by step)
Optimization isn't a one-time setup. It's a set of decisions on categories, services, photos, reviews, and posts that compound — and a smaller set of routines that keep the profile from drifting. The full step-by-step, with a checklist at the end.
by Team Recenzi
- Local SEO
Local SEO for Google Business Profile: the complete guide
How local SEO actually works for Google Business Profile — the ranking factors, the signals Google weights heavily, the ones that are overrated, and the multi-location patterns that move the needle. Written for operators, not agencies.
by Team Recenzi
- GBP guide
How to manage your Google Business Profile (the complete walkthrough)
The full management playbook for Google Business Profile — dashboard tour, posts, reviews, photos, Q&A, attributes, and the routines that separate profiles that grow from profiles that drift. Written for operators, not consultants.
by Team Recenzi
- How-to
How to add multiple locations to Google Business Profile (step by step)
The right way to add multiple locations to your Google Business Profile — whether you have three or three hundred. Location groups, the spreadsheet upload, bulk verification, and the mistakes that cost franchise teams a week of cleanup.
by Team Recenzi
- Multi-loc guide
Google Business Profile for multiple locations: the operator's guide
If you run more than one Google Business Profile, the playbook is different. NAP consistency, location groups, bulk verification, posts at scale, reviews across markets, and the diagnostics nobody teaches you. The complete guide for multi-location operators.
by Team Recenzi
- How-to
How to add (or remove) a manager on your Google Business Profile
Adding a manager to your Google Business Profile takes 90 seconds — done right. Done wrong, you'll be untangling permissions a year from now. Step-by-step instructions plus the rules that keep agencies, contractors, and ex-employees from holding your listing hostage.
by Team Recenzi