Insights

78 insights, organic and paid.

Everything Recenzi surfaces across your Google Business Profiles and Local Services Ads — grouped by workspace, and included on every plan.

Showing 78 of 78 insights

Reviews & Sentiment

12 insights

OrganicReviews & Sentiment

Rating distribution

Star breakdown (1–5) per location with delta vs. last period.

OrganicReviews & Sentiment

Review volume trend

New reviews per day, week, month — across all locations.

OrganicReviews & Sentiment

Average rating trend

Rolling average rating per location with anomaly detection.

OrganicReviews & Sentiment

Sentiment trend

Positive / neutral / negative reviews plotted over time per location.

OrganicReviews & Sentiment

Theme extraction

What customers talk about: communication, service, wait time, pricing, quality.

OrganicReviews & Sentiment

Negative-review → call impact

What happens to calls in the 7/14/30 days after a 1- or 2-star review.

OrganicReviews & Sentiment

AI review summary

Plain-English summary of what changed in the last 7, 30, or 90 days.

OrganicReviews & Sentiment

Spanish-language sentiment

Reviews in Spanish detected, translated, and scored.

OrganicReviews & Sentiment

Unanswered review queue

Sorted by age and severity — never miss a negative review again.

OrganicReviews & Sentiment

Response-time SLA tracker

How fast each location replies, vs. corporate target.

OrganicReviews & Sentiment

AI reply drafting

Draft replies in your brand voice. Owner approves before sending.

OrganicReviews & Sentiment

Response quality scoring

Score each reply on empathy, specificity, and brand alignment.

Staff Attribution

8 insights

OrganicStaff Attribution

Named-staff extraction

Automatically detect every staff name mentioned in review text.

OrganicStaff Attribution

Top staff leaderboard

Who got called out most this period, with sentiment weighting.

OrganicStaff Attribution

Configurable scoring rubric

Set $ values per mention type (5-star named, negative mention, etc.).

OrganicStaff Attribution

Monthly bonus calculation

Auto-tally points and dollars per staff per location per month.

OrganicStaff Attribution

Payroll-ready CSV export

Export the bonus report your payroll system or finance lead can ingest.

OrganicStaff Attribution

Corporate staff leaderboard

Top-performing staff across the entire franchise, not just one location.

OrganicStaff Attribution

Mention-to-call correlation

Whether days after a named mention see higher tap-to-call.

OrganicStaff Attribution

Backfill mode

Re-score 12 months of historical reviews on first connect.

Keywords & Discovery

12 insights

OrganicKeywords & Discovery

How people find you

Top search queries driving impressions to each location.

OrganicKeywords & Discovery

Branded vs. non-branded share

Hide branded queries to see only intent-driven search terms.

OrganicKeywords & Discovery

Rising keywords

Queries gaining share month-over-month.

OrganicKeywords & Discovery

Declining keywords

Queries losing impressions before it shows up in calls.

OrganicKeywords & Discovery

New keywords this month

Brand-new queries finding you — surface emerging demand.

OrganicKeywords & Discovery

Monthly evolution table

Every keyword, every month, in one searchable view.

OrganicKeywords & Discovery

Keyword-to-call correlation

Which queries actually drive tap-to-call — not just impressions.

OrganicKeywords & Discovery

Cross-location keyword compare

Same keyword, two locations: why one ranks and the other doesn’t.

OrganicKeywords & Discovery

Profile / post / photo diagnosis

When two locations rank differently, what’s different in their copy.

OrganicKeywords & Discovery

Paid search feed

Export your top non-branded queries as a paid search keyword list.

OrganicKeywords & Discovery

SEO content brief generator

Turn a rising keyword cluster into a brief your writer can run with.

OrganicKeywords & Discovery

Excluded keywords

Hide queries you don’t care about (branded, off-topic, misspellings).

Posts & Content

9 insights

OrganicPosts & Content

Best day to post

Statistically meaningful lift by day of week — with confidence interval.

OrganicPosts & Content

Best post intent

Educational / transactional / urgency / showcase — which works where.

OrganicPosts & Content

Action lift by attribute

Breakdown by intent, tone, format, day, and image presence.

OrganicPosts & Content

Lift duration

How long the post effect lasts: 24h, 72h, 7 days.

OrganicPosts & Content

Image vs. text-only lift

Whether photos in your posts actually outperform plain text.

OrganicPosts & Content

Causal lift w/ confidence

Below-threshold claims are hidden, not faked.

OrganicPosts & Content

Matched-pair lift

“Locations that posted X saw 18% more calls vs. matched controls.”

OrganicPosts & Content

Bulk publish with localization

Write once, publish across the portfolio with localized copy.

OrganicPosts & Content

Post idea suggestions

Suggested next post based on what’s working at similar locations.

Local Services Ads

11 insights · paid

PaidLocal Services Ads

Spend, leads & cost-per-lead

Spend, lead count, and CPL per location and per campaign, with deltas.

PaidLocal Services Ads

Booking funnel

Impressions → leads → booked → disputed, with rate and net spend.

PaidLocal Services Ads

Call intelligence scoring

Every lead call scored for intent, urgency, and quality from the transcript.

PaidLocal Services Ads

Lead intent & topics

What each caller wanted — booking, quote, info — and top topics asked.

PaidLocal Services Ads

Predicted lead outcome

Booked, likely, maybe, or no-match — predicted from the call.

PaidLocal Services Ads

Dispute recovery

Junk, wrong-number, and out-of-area leads flagged and tracked through Google.

PaidLocal Services Ads

Campaign & budget controls

Daily budget and pause per location, without leaving Recenzi.

PaidLocal Services Ads

Google Guarantee health

License, insurance, verification & background-check status, with alerts.

PaidLocal Services Ads

Leads-by-hour heatmap

When leads come in, so you can staff and bid around the peaks.

PaidLocal Services Ads

Service-category performance

Which services drive paid leads and which convert — leads, booked %, CPL.

PaidLocal Services Ads

Paid → review rate

Share of booked LSA leads that later leave a review, and how they rate you.

Performance & Calls

10 insights

OrganicPerformance & Calls

Impressions trend

Views per location with WoW / MoM deltas.

OrganicPerformance & Calls

Total actions

Calls, direction requests, website clicks rolled up and broken down.

PaidPerformance & Calls

Paid vs. organic call mix

How many calls came from your profile vs. your Local Services Ads.

OrganicPerformance & Calls

Per-channel breakdown

Views vs. calls vs. directions vs. website plotted independently.

OrganicPerformance & Calls

Photo views and impact

Which photos are getting seen, which are stale, what to upload next.

OrganicPerformance & Calls

Tap-to-call tracking

Every GBP tap-to-call event captured per location, per day.

OrganicPerformance & Calls

Call answered / abandoned

Tie each call to whether your team picked up — CallRail / Twilio / CTM.

OrganicPerformance & Calls

Call duration buckets

Quick hangups vs. real conversations vs. long calls.

OrganicPerformance & Calls

Call-to-job conversion

Optional CRM: ServiceTitan, Jobber, HouseCallPro — close the loop.

OrganicPerformance & Calls

Trigger attribution

For each call peak, the likely cause: review, post, keyword, photo, or ad.

Anomalies & Prescriptions

8 insights

OrganicAnomalies & Prescriptions

Anomaly detection

Rating drops, call drops, keyword loss, post-cadence breakdowns.

OrganicAnomalies & Prescriptions

Cross-reference diagnostics

When calls drop, what else changed in the same window.

PaidAnomalies & Prescriptions

Ad-spend & lead-quality anomalies

CPL spikes, budget burn, and drops in lead quality, with a likely cause.

OrganicAnomalies & Prescriptions

Recommended actions

2–3 prescribed actions per anomaly, with draft text where applicable.

OrganicAnomalies & Prescriptions

Aging unanswered review alerts

Alerts when a negative review sits unanswered past your SLA.

PaidAnomalies & Prescriptions

Google Guarantee expiry alerts

Warn before a license or insurance lapse pauses a location’s ads.

OrganicAnomalies & Prescriptions

Daily / weekly digest

Email summary of anomalies + actions, per owner or corporate role.

OrganicAnomalies & Prescriptions